Field Merchandising
Why Royal Merchandising Services (RMS)?
- From sku cut-in’s to complete store resets, Royal Merchandising Services completes projects-small to large-and everything in-between.
- RMS handles projects within or outside of RBG’s Membership. RMS completes many projects in the c-store channel, as well as, in college bookstore and truck-stop locations.
- Let RMS show you how easy it is to shift execution responsibility to us and “Get It Done!”
We understand your needs…and most importantly…we understand convenience retailing.
- We understand the path to driving sales at retail is through proper and thorough onsite retail execution.
- Proposals - Designed to meet the specific needs of the project. Cost cutting methods suggested to provide program efficiencies.
- Planning - Logistics assistance available. RMS’s warehouse and fulfillment capabilities enable easy execution. Signage and display production, also available.
- Preparation - We work with our manufacturer and retail clients to develop the most detailed plan and in-store instructions, available today. We know what it takes to execute successfully and combine that with your needs.
- Proficiency Training - We train our merchandising teams and team leads on every single execution element, based on the detailed program instructions created.
- Performance Completion - We ensure the project is completed on-time, on-budget and on-target!
Product Services
Compliance Services
Space Management
Product Cut-In
Category/Reset
RMS’s Field Merchandising Team provides compliance checking services that inform manufacturers on the status of program execution. Compliance checking enables product and service manufacturers to ensure their investment in a placed program is secure.
Key results achieved from compliance checking:
- Compliance issues can be communicated to a retailer
- Corrective actions can be made
- Non-performing locations can be discontinued from programs and program benefits
- Image issues can be addressed and corrected
- Signage or other elements can be changed/updated at time of compliance checking
- Damaged racks or signage can be replaced
- Complete and timely reporting of compliance status is communicated to the manufacturer
Planogramming is primarily accomplished by:
Category Captain Coordination
RMS/RBG is able to pull manufacturers together to provide true multiple vendor category management (space-to-sales/space-to-profits) coordination, to develop the highest quality planograms.
Vendor-Specific Planograms
RMS/RBG is able to provide planogramming services to vendors interested in preparing planograms for company specific product offerings.
RMS’s experienced Field Team provides complete product cut-in services, enabling speed-to-market results.
Examples of tasks the RMS Field Team accomplishes at store level to ensure manufacturer product placement:
- Pulling non-selling discontinued sku’s,
- Retagging product area with manufacturer or wholesaler reorder tags,
- Installing new product,
- Relocating removed product,
- Providing reorder information to store personnel…
RMS is able to take space management to the next level.
Once a category planogram has been established, RMS then:
- Coordinates & Collects merchandising aids
- Solicits for participation, utilizing site-specific database information
- Routes/schedules reset appointments
- Develops complete plans, procedures & documentation for site level execution
- Schedules field team training to ensure vendor satisfaction with task functions
- Completes reset at store level
- Recaps completion information
Placement Services
Display Placement
Signage Placement
Fixture Placements
Program Placement
Whether temporary, semi-permanent or permanent, RMS can install counter displays, floor displays and shelving displays for any product manufacturer.
- Window Signage
- Fixture Signage
- Display Signage
- Promotional Signage
- Cooler Door Signage
*Any and all types of signage installations are available.
- Pump Topper
- Signage Program
- Nozzle Talker
- Floor Graphic Signage
The Royal Merchandising Services (RMS) Field Team expertly installs all cigarette fixtures, end caps, shelving, and most any fixture, at retail locations.
The Royal Merchandising Services Team and the Customer Service Department provide program installation services for many types of programs. ATM Equipment, Bill Payment Processing Terminal Programs, Credit Card Processing Terminal Programs, and Phone Card Programs are just a few examples of the types of programs RMS/RBG is able to install.
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