Vendor

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Your single-source solutions partner to reach the Independent C-Store Retailer.

Since 1995, RBG Club Services has benefited its retailers by

selecting, negotiating, implementing and tracking the best possible vendor programs on their behalf and distributor relationships, strategic marketing initiatives and utilizing business programs to maximize sales volume, minimize administrative issues and enhance profitability for our retailers.

We provide our members with a one-stop shop of recommendations on quality products and services, proven promotional campaigns, and consistent approaches to merchandising and retail execution. All vendor participants benefit from RBG’s cost saving strategy by pooling the needs of multiple vendors. RBG can show you how our team can dramatically cut your costs, while achieving exceptional results.

RBG Club Services offers your company the opportunity to join a select group of marketing partners.

Each of our partners provides quality products and services to the RBG membership.
Our goal is to increase your company’s exposure lower your marketing costs, and drive sales as you target the ever changing landscape of convenience store retailers.

Membership Classifications

As retailers, for the benefit of retailers…

RBG Club Services is led by a group of six exceptionally experienced industry leaders who combine diverse skills and proven perspectives to anticipate needs and deliver complete solutions that exceed both revenue objectives and member expectations.

RBG Club Services provides marketing services for over 6,000 thousand retailer locations nationwide. Our membership consists of independent petroleum and convenience store retailers, multi-site retailers, college book stores, truckstops, and jobbers of all brands. RBG prides itself on providing its members with consistent marketing programs, category management, customer support, and execution which have proven successful in increasing sales and maximizing profitability.

Corporate Chains vs. Independents

There are over 97,359 independent c-store locations in the U.S. How is your company making the connection?

Membership by State

Our Objective

What IS RBG’s Objective?

Our objective as retailers is to optimize selling space by introducing products and programs that accomplish the following strategies:

Build Traffic
Generate Profits
Increase Transaction Size
Enhance Image
Generate Increased Cash Flow

Communication

Education
Participation Generation
Store Level Execution
Program Disbursement
Results Recap

Information/Education

Vendor Program Manual

RBG Club Services provides to its retailers an annual vendor program manual to introduce programs, promotions, and merchandising techniques on products and services from all participating vendors. This manual is organized by category in order to provide the member with structured and consistent information; communicating all elements of annual vendor programs.

The Independent Resource Guide

The Independent Resource Guide is a proven way to reinforce your brand. This quarterly, digital guide is sent to all members as well as prospective Independent members (11,000+) and contains:

Vendor brand advertising
New Product Introductions
Industry News
Recommended Plan-O-Grams
RBG Events
Oil Relationships
Articles Category management Tools + more

Communication

Constant Communication

Instant Communication

The Independent Retailer e-News

E-news is an opportunity for vendors to communicate industry news to our members. It is a monthly newsletter that is e-mailed directly to the retailers that represent all branded c-store retail outlets. One click brings busy c-store retailers an interactive look at the hottest new products, services, programs, industry news, and category management.

RBG's e-News lets retailers respond to new products, services, and program opportunities faster than ever before.

Get your message to over 11,000 locations at the click of a button

Account Managers

Each member is assigned a specific Account Manager to help determine, execute, and implement programs. Program communication and consulting is provided to each member by building a relationship based on RBG’s knowledge of their local marketing area and RBG’s knowledge of convenience store trends.

Each month a RBG Account Manager will place a courtesy call to each member offering special promotions, new marketing programs and information on new items.

Digital Competitive Edge Magazine

We maximize your exposure by sending our members a monthly recap of all the available offers and promotions through our digital magazine. All blast emails distributed within the month will be included with the magazine & sent via email to our members.

Websites

Our websites provide key vendor and program information to current & prospective members.

Banner Ads

This program allows a vendor to advertise on RBG

websites. Banner ads are a great way to highlight special promotions and new product introductions. Featured on the homepages of our websites, your banner will stand out and make an impression that will increase the sales of your offering.

Rebate Inserts

Targeted flyers are mailed out with the retailer’s rebate checks. Specific targeted marketing by region or even select retailers is available.

Blast Email

RBG will create brand awareness and drive product distribution and sales. Our blast email campaigns are sent to our network of RBG members on a monthly basis. Your products and promotions are front and center in our emails. RBG will design emails that promote your brand, products and promotions as well as provides members with a simple digital order form that is created specifically for you.

Push Out Program

Shipper Push Out Program

The Shipper Push Out Program includes 2-3 monthly shippers that are sent to our members. These items are intended to increase sales for our vendor partners. RBG has a committed base of 200+ retail locations, that have pre-committed to receiving monthly shipper distributions. This allows vendors to accurately forecast product sales, distribution and placement.

ALSO – Retailers will receive monthly reminders and update notifications via email for upcoming Shipper Push Out Program items!

New Product Push Out Program

New Product Push Out Program Highlights RBG's vendor partners stay ahead of the game with the New Product Push Out Program. Designed as a speed to market solution, a select group of RBG's highest volume locations will receive monthly distributions of the hottest new products backed by brand advertising.

Networking Events

Trade Show

Golf Outing

Independent C-Store Expo

The Independent C-Store Expo is the only event exclusively targeted to Independent retailers. It offers the ideal environment with Independent retailers while Introducing Products & Promotions.

Booth Packages

Standard Packages

8x8 Booth
2 Badges
Draped Tables
Logo rotated on Trade Show website
Listing in Event Book
WiFi & Electric

Premium Packages

16x8 Booth
Premium Location
3 Badges
Draped Tables
Logo rotated on Trade Show website
Listing in Event Book
WiFi & Electric

New Products Gallery

Display in New Products Gallery
Company logo on trade show website
New Product Signage
Attendee List after show
Sampling Opportunities

Sponsorship Types

Lunch Buffet
Beverage
Educational Session
Cocktail Reception
Customer Appreciation Event

All Include

Premier Sponsorship Signage
Recognition in event book
Recognition on trade show website

For more information visit www.independentcstoreexpo.com

Charity Golf Outing & Networking Event

An ideal opportunity for suppliers and retailers to spend an informal day exchanging ideas and fostering relationship-building, as well as benefiting St. Jude Childrens Research Hospital.

Opportunities

Hole Sponsorship
Lunch Sponsor
Sponsor and play golf with select retailers

Testimonials

Joe Schalberg - Wrigley Sales Company

“Royal Buying Group also recognizes sound category management principles in the Plan-O-Grams they recommend to their members. This value added service benefits their members, and also challenges the manufacturer community to deliver products that are relevant to the consumer, and drive all our business to the next level.”

Dennis Jezior - Eby-Brown Company

“Eby-Brown has enjoyed a successful partnership with the Royal Buying Group since it was established back in 1995. We as well as the vendor community have great respect for the RBG and the contributions they have made to the petroleum convenience store industry. “

Tom Meyer - U.S. Smokeless Tobacco Company

USSTC has truly benefited from our relationship with Royal Buying Group. We have consistently generated increased unit volume through the flawless execution of creative in-store promotional program.

All names, designs and marks are trademarks of their respective owners and are used with permission.