Your single-source solutions partner to reach the independent c-store retailer.
Since 1995, Royal Buying Group, Inc. (RBG) has benefited its retailers by
selecting, negotiating, implementing and tracking the best possible vendor
programs on their and distributor relationships, strategic marketing
initiatives and tactical business programs; we maximize sales volume,
minimize administrative issues and enhance profitability for our retailers.
We provide both merchandising and marketing services to our locations;
providing them with a one-stop shop of recommendations on quality
products and services, proven promotional campaigns, and consistent approaches to merchandising and retail execution. All vendor participants benefit from RBG’s cost saving strategy by pooling the needs of multiple vendors. RBG can show you how our team can dramatically cut your costs, while achieving exceptional results.
Royal Buying Group, Inc. (RBG) offers your company the opportunity to join a select group of marketing partners.
National Multi-Vendor Promotions - Your Business . . . Our Focus
As retailers, for the benefit of retailers…
Royal Buying Group, Inc. is led by a group of six exceptionally experienced industry leaders who combine diverse skills and proven perspectives to anticipate needs and deliver complete solutions that exceed both revenue objectives and member expectations.
Royal Buying Group, Inc. provides merchandising and marketing services for over 5,000 thousand retailer locations nationwide. Our membership consists of independent petroleum and convenience store retailers, multi-site retailers, college book stores, truckstops, and jobbers of all brands. Royal Buying Group, Inc. prides itself on providing its members with consistent marketing programs, category management, customer support, and execution which have proven successful in increasing sales and maximizing profitability.
Corporate Chains vs. Independents
There are over 92,000 independent c-store locations in the U.S. How is your company making the connection?
Membership by State
Green States = 100 or more RBG Member locations are in these states. Please hover over states to see total number of members.
Total # of Locations Nationwide = 5,806
What IS RBG’s Objective?
Our objective as retailers is to optimize
selling space by introducing products and
programs that accomplish the following
Vendor Programs / Marketing Manual
Royal Buying Group, Inc. provides to its retailers an annual vendor program booklet to introduce programs, promotions, and merchandising techniques on products and services from all participating vendors. The booklet is organized by category in order to provide the member with structured and consistent information; communicating all elements of annual vendor programs.
"The Competitive Edge"
Royal Buying Group, Inc. communicates to its retailers each month through it’s monthly publication, “The Competitive Edge”. This publication keeps retailers fully informed of new programs, promotional specials and seasonal opportunities. Royal Buying Group’s account representatives call each of our retailers monthly; reviewing the content of “The Competitive Edge” to ensure that the member is informed of all promotions and performs pre-book orders selection activities. Royal Buying Group then communicates the retailers’ orders to the retailers’ primary wholesaler.
Ad Placement Opportunities:
You provide the artwork or RBG can create marketing pieces at a nominal cost.
E-news is an opportunity for vendors to communicate
industry news to our partners. It is a proprietary, weekly,
newsletter that is e-mailed directly to the retailers that
represent all branded c-store retail outlets.One click
brings busy c-store retailers and suppliers an interactive
look at the hottest new products, services, and programs
available - categorized and tabbed for easy access and
RBG e-News lets retailers respond to new product,
service, and program opportunities faster than ever
It’s easy! You provide:
Get your message to over 6,000 locations at the click of a button!
ALSO – Electronic Retailer Surveys now available!
Single Point of Contact - Each member is assigned a specific Account Representative to help determine, execute, and implement programs. Program communication and consulting is provided to each member by building a relationship based on RBG’s knowledge of their local marketing area and RBG’s knowledge of convenience store trends.
Monthly Phone Communications: Each month a RBG Account Representative will place a courtesy call to each member offering special promotions, new marketing programs and information on new items.
This program allows a vendor to advertise on RBG
websites. The vendor will be able to have an icon
that will link to their web page. The banner
advertisement will also allow you to have a
marquee message that will scroll across–each
retailer’s desktop. This will allow perspective and
current membership operators to be exposed to
the vendor/service/product that is featured.
Targeted flyers can be mailed out with the retailer’s rebate checks. Specific targeted marketing by region or even select retailers is available.
Utilizing RBG’s database enables targeted mailing of individual marketing pieces, directly to location decision-makers. Trail product mailing opportunities allow retailers to try your product, first hand. This special focus rewards with distribution.
Royal Buying Group Inc. will blast fax/e-mail your advertising message to each of our locations, getting up to date information to the retailer. RBG’s database can filter to certain retailers that need to be informed of changes in promotions, new opportunities, and/or price changes as soon as necessary.
ALSO –Retailers will receive monthly reminders and update notifications via email and fax for upcoming feature program items!
Independent Sales Partner Prog.
The reception has proven to be an excellent format for introducing the new year’s programs to our retailers and convey the benefits to perspective retailers. Some of the opportunities achieved would be providing samples and information concerning your company’s products and/or services to all attendees.
Retailers and Vendors alike enjoy the informal atmosphere, exchanging of business ideas, and camaraderie between all involved.
An ideal opportunity for suppliers and retailers to spend an informal day exchanging ideas and fostering relationship-building.
This annual charity golf event supports the Royal Buying Group, Inc. Education Scholarship Program. In order to give back something to the convenience store industry and to help nurture future leaders, Royal Buying Group, Inc. awards educational scholarships to family and /or employees of our membership.
Still Not Reaching the Number of Independent Locations You Would Like?
Driving additional sales opportunities to non-member locations, RBG’s White Space Program provides manufacturers/ suppliers another solution to reaching additional independent convenience store locations.
Propels sales, reduces costs, and provides a one-source solution to reaching the rapidly growing independent c-store segment.
We understand your needs…and most importantly…we understand convenience retailing.
Joe Schalberg - Wrigley Sales Company
“Royal Buying Group also recognizes sound category management principles in the Plan-O-Grams they recommend to their members. This value added service benefits their members, and also challenges the manufacturer community to deliver products that are relevant to the consumer, and drive all our business to the next level.”
Dennis Jezior - Eby-Brown Company
“Eby-Brown has enjoyed a successful partnership with the Royal Buying Group since it was established back in 1995. We as well as the vendor community have great respect for the RBG and the contributions they have made to the petroleum convenience store industry. “
Tom Meyer - U.S. Smokeless Tobacco Company
USSTC has truly benefited from our relationship with Royal Buying Group. We have consistently generated increased unit volume through the flawless execution of creative in-store promotional program.
©2015 Royal Buying Group, Inc. All Rights Reserved.
All names, designs and marks are trademarks of their respective owners and are used with permission.